Want to land a guest blogging gig? Don’t clown around. by Anne R. Allen Marketing gurus will tell you guest blogging is one of the best ways to get your name out there to sell books and/or writing services. And they’re right. Here are some reasons why. But the gurus don’t often tell you how […]
Email Marketing: 5 Things Authors Should NEVER Do

Email marketing: the Holy Grail of book sales or Spamalot? by Anne R. Allen Email marketing is the only way to sell stuff online these days, we’re told. Get yourself an email address list and customers will beat a path to your buy page door, desperate to buy your deathless prose. Authors are abandoning blogging […]
Selling Books on Social Media: 4 Steps to Less Wasted Time

Selling books on social media can be a time-suck by Chris Syme A mind-boggling 78 percent of Americans have a social media profile. And a little over half of them are on more than one channel. It is a given that authors can develop loyal audiences and sell more books with the help of social media. […]
Want More Blog Traffic? 7 More Tips for Author-Bloggers
Blog traffic problems? by Anne R. Allen Attracting traffic to your author blog is probably the biggest challenge for new author-bloggers. (After actually getting around to starting the thing in the first place and writing some posts.) The problem is that most of the stuff you read about blogs isn’t terribly useful to authors. Blogging […]
Facebook Ads Work: How to Use Facebook to Reach Niche Readers

Facebook ads work to reach the elusive niche reader by Barbara Morgenroth Eight years ago when I began a second career as an indie author after many years in traditional publishing as well as television, my middle grade book, Impossible Charlie, was the only new book in its category. Total book visibility! By the […]
6 Tips For Getting More Traffic on your Author Blog
Is your author blog getting crickets? by Anne R. Allen You finally did it! You started your author blog. And put up your first post..and the second and third and fourth… Now…you’ve got crickets. Nobody’s reading your deathless prose. Sigh. Don’t give in to despair. It takes a while to build a readership. Usually a […]
Blogging Authors, Ignore the Rules! 9 Tips for a Successful Author Blog
Blogging authors can break the”blog rules”! by Anne R. Allen Authors get lots of conflicting advice about blogging. Most of it isn’t terribly useful—and some can hurt or even destroy your career. It nearly happened to me. That’s because most of the blogging advice out there is: Out of date. Aimed at bloggers who want […]
Social Media Scams: 8 More Scams Writers Should Know About

Social Media Scams Part 1 is here. by Anne R. Allen Social media is big business these days. And wherever there’s money, you’ll find crooks, trolls, and scammers. Social media scams are lucrative cottage industries in some developing countries, where whole villages may be employed by click farms, con artists, and identity theft scams. So […]
Don’t Derail Your Writing Career Before it Starts: 8 Ways New Writers Sabotage Themselves
By Anne R. Allen We all make mistakes. It’s how we learn. But some mistakes have the potential to end a writing career before it starts. Today I’m talking about the things a lot of writers do that can keep them from having a career—or derail it for a long time. How do I know […]
Writers, Are You Ignoring This FREE Marketing Tool? 10 Tips for Guest Blogging
by Anne R. Allen I’m a big fan of author blogs. I think blogging is a great way to build your platform and connect with readers. But not all writers are cut out to blog. Author blogs don’t just take time, commitment and discipline—they require the ability to switch gears from a WIP […]
11 Tips to help you build your online community

by Cat Michaels Writing is a solitary experience, but it needn’t be a lonely pursuit. In addition to discoverability, writers use social media to share ideas and find support. First, however, they must be R*A*R*E and learn the unwritten ‘rules’ of virtual interaction. Whether you’re an author, blogger, or budding entrepreneur, read on to […]
When You Step in Dogma, Scrape it off Your Shoe: Writers, Ignore Dogmatic Marketing Advice!
by Anne R. Allen The most dangerous concept in the universe is probably, “there is only one right way.” People who insist there is only one right way to live, think, behave, or believe are responsible for most of the world’s conflict and suffering. Merriam-Webster defines dogma as “a belief or set of beliefs […]
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