Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
Fragmenting Social Media Creates a Problem for Book Marketing By Anne R. Allen I know how it is: your readers started fading from Facebook all through 2022, disgusted by invasive advertising and slimy tactics that spy on your every move. They are also fed up by those bizarre, arbitrary algorithms that send you to Facebook […]
by Anne R. Allen Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously […]
Social media is about being sociable. by Frances Caballo. Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He […]
Social media marketing sells books…if you do it right! by Barb Drozdowich Did the title catch your attention? I’m older and the word “Dork” speaks to me. I didn’t grow up with social media in my life. The phone that I talked on was still attached to the wall. A smart phone and communicating electronically […]
Author blogs: Are you blogging for the right reasons? 5 Bad Reasons for Author Blogs 1) Getting Rich Quick Nothing infuriates me more than those books and blogs promising writers they can make a gazillion dollars of “passive income” with a blog in the next month if they take this overpriced course or buy that […]
Selling books on social media can be a time-suck by Chris Syme A mind-boggling 78 percent of Americans have a social media profile. And a little over half of them are on more than one channel. It is a given that authors can develop loyal audiences and sell more books with the help of social media. […]
by Anne R. Allen The most dangerous concept in the universe is probably, “there is only one right way.” People who insist there is only one right way to live, think, behave, or believe are responsible for most of the world’s conflict and suffering. Merriam-Webster defines dogma as “a belief or set of beliefs […]
by Anne R. Allen First I have to say how jazzed I am to be named one of the 16 Best People to Follow on Twitter by book marketing guru Penny Sansevieri at Author Marketing Experts, Inc. Thanks Penny! It’s a great list and I’m honored to be on it. Okay, I know why […]
by Ruth Harris With tongue firmly in cheek, Ruth Harris tells us what NOT to do in the coming year to further our writing careers. We both wish you the very best in 2016! If you’re a new commenter on the blog, you may have to wait for comment moderation. I apologize for that–we LOVE […]
by Anne R. Allen Lots has been written about the pain caused by online bullying of children and teens—and that stuff is horrific—but we don’t hear as much about the cyberbullying that goes on in the adult world. But cyberbullying can have disastrous consequences, no matter what the victim’s age or social status. In […]
by Anne R. Allen Internet spam! Everybody hates it, right? Not only is it annoying, but vigilante groups can be cruel in enforcing anti-spam rules. But here’s the thing: not everybody defines “spam” the same way. I thought I knew what was acceptable on social media. I know that it is social and shouldn’t be be used for direct […]
by Anne R. Allen Let’s face it. Authors do a lot of obnoxious things online in the name of “marketing.” I think that’s because the average author isn’t educated in the field and we don’t realize that not all marketing is created equal. Good marketing is not about bullying your customers. It’s about enticing […]
by Ruth Harris You’re swamped and there are alligators in that swamp. They have sharp teeth and they bite. Their names are Stress, Clutter, Distraction, Disorganization, and Interruption. You’ve got a book to write, a cover to create, tweets to tweet, promos to set up, blurbs to polish, and pins to Pin. There’s metadata, […]
