by Mark Williams How would you like to double, triple or even quadruple your titles without writing a single extra word? Think E Unum Pluribus. The United States’ original motto “E Pluribus Unum” translates as “From Many, One”, a reference to the creation of one country – the USA – from the myriad colonies that fought the British […]
Does an Author Really Need a Blog? 10 Reasons a Blog May Help Your Career
by Anne R. Allen “Blogging doesn’t sell books.” “Don’t waste your time blogging.” “Make book trailers! Email those newsletters! Spend more time on Pinterest and Instagram! Blogging is so over!” I’m hearing this stuff every day. But I still think a blog is one of the best uses of an author’s time. Even if […]
What Should a Novelist Blog About? Do’s and Don’ts for Author-Bloggers
by Anne R. Allen When I teach blogging to new writers, the most common question I get is: “What should I blog about?” My answer isn’t the same as you’ll hear from the major blogging gurus, because most of them are teaching people how to blog for its own sake. They will all tell […]
Mastering the Radio Interview: 10 Tips for Authors from a Talk Radio Host
We’ve got a must-read guest post for you this week. David Congalton, screenwriter and radio superstar here on the Central Coast of California, tells us how to be a good radio guest. Radio is still essential to book promotion in the digital age. Most car-commuters still listen to broadcast or satellite radio and the popularity of […]
Why Social Media is Still Your Best Path to Book Visibility
by Anne R. Allen A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]
What Happens to Your Blog when You Die? Why You Need to Appoint a Social Media Executor NOW
A social media executor can keep you from haunting the Internet forever by Anne R. Allen One of my blogger friends died last week. Ann Calhoun was a regular commenter here from the beginning and often gave me suggestions for blog topics (she commented as “Churadogs”.) Her own blog, Calhoun’s Cannons, grew out of a local newspaper […]
Public Shaming, Cyberbullies, and the Hive Mind: Fighting ‘Censorship by Troll’
by Anne R. Allen Lots has been written about the pain caused by online bullying of children and teens—and that stuff is horrific—but we don’t hear as much about the cyberbullying that goes on in the adult world. But cyberbullying can have disastrous consequences, no matter what the victim’s age or social status. In […]
Why All Authors May Have a “Hybrid” Future: Veteran Children’s Author Kristiana Gregory Goes Indie
The self-publishing movement that was sparked by the introduction of the Kindle ereader eight years ago has taken the entire industry on a rollercoaster ride that shows no signs of slowing down. The only thing we can count on in today’s publishing world is change. Solid advice given yesterday may not work today. Authors need […]
14 Dos and Don’ts for Author-Bloggers
by Anne R. Allen Everybody keeps telling authors we should blog. But for a lot of new authors, the challenge of a blog is daunting. How can we write our books if we’re spending every day blogging? You can’t. And you shouldn’t. If you think you have to blog every day, or even every […]
10 Tips for Choosing the Right Book Title
by Anne R. Allen I’m not going to pretend that picking a title for your book is easy. In fact, it gets tougher all the time. We have to consider a lot more than how grabby a title looks on a bookstore shelf these days. In choosing a title now, we have to think […]
Paid Reviews: Why Authors Should NEVER Buy Amazon Reader Reviews
by Anne R. Allen Last month the Seattle Times reported that Amazon is suing a bunch of paid review mills. Unfortunately, many paid review sites don’t feel they’re doing anything wrong. A spokesman for one of the companies Amazon is suing said: “We are not selling fake reviews. However we do provide Unbiased and […]
13 Reasons Why You Should Write a Short Story This Month
by Anne R. Allen Mashable reported this week that the buzzword of the moment is “snackable content”—described as “bite-sized chunks of info that can be quickly ‘consumed’ by its audience.” That’s why short fiction is hot. Ditto creative nonfiction essays. But the word hasn’t reached all writers. Recently I saw a newbie writer ask for […]
How to Guarantee Rejection: Top 10 Ways Writers Self-Reject when Querying Bloggers, Editors, and Agents
by Anne R. Allen Having a popular blog has helped me feel a lot of empathy with agents and publishers. That’s because Ruth and I get a ton of queries, too. Most of ours are from authors or publicists who want a blog tour promotion, guest blog spot, or a book review. Some want us […]
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