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August 9, 2015 By Anne R. Allen 99 Comments

Why Social Media is Still Your Best Path to Book Visibility

Why Social Media is Still Your Best Path to Book Visibility

  by Anne R. Allen   A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]

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Filed Under: Blogging for Authors, E-Books and Technology for Writers, Self-Publishing, Social Media and Marketing For Writers Tagged With: Author Newsletters, C. Hope Clark, Catherine Ryan Hyde, Central Coast Writers Conference, Elizabeth S. Craig, Frances Caballo, How to Be a Writer in the E-Age, Joss Whedon, Social Media Marketing

March 15, 2015 By Anne R. Allen 135 Comments

How NOT to Sell Books: Top 10 Social Media Marketing No-Nos for Authors

How NOT to Sell Books: Top 10 Social Media Marketing No-Nos for Authors

by Anne R. Allen   Let’s face it. Authors do a lot of obnoxious things online in the name of “marketing.” I think that’s because the average author isn’t educated in the field and we don’t realize that not all marketing is created equal. Good marketing is not about bullying your customers. It’s about enticing […]

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Filed Under: E-Books and Technology for Writers, Self-Publishing, Social Media and Marketing For Writers, The Publishing Business Tagged With: Alliance of Independent Authors, Amazon reviews, blogging for authors, Facebook memes, Hashtags, social media etiquette, social media for authors, Social Media Marketing, Twitter

May 18, 2014 By Anne R. Allen 71 Comments

Tweet THIS, Not That! 12 Things Not to do on Twitter

Tweet THIS, Not That! 12 Things Not to do on Twitter

This Week Twitter rolled out its new “mute” function for mobile phones. Muting will soon be available on all devices including your PC. That means you’ll be able to mute anybody who tweets too often or annoys you with spam.  So it will be more important than ever to avoid annoying your Tweeps.  Here’s some […]

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Filed Under: Social Media and Marketing For Writers Tagged With: author branding, Author Platform, How not to spam, How to Tweet, Molly Greene, Schmoozing on Twitter, social media etiquette, social media for authors, Social Media Marketing

April 13, 2014 By Anne R. Allen 138 Comments

The 10 Commandments of Social Media Etiquette for Writers

The 10 Commandments of Social Media Etiquette for Writers

by Anne R. Allen   When I wrote a couple of weeks ago about the importance of commenting on blogs to raise your social media profile, I forgot to say one essential thing—probably because I figured it’s something your mom told you—but for those who’ve forgotten, here it is… If you don’t have anything nice to say, […]

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Filed Under: Social Media and Marketing For Writers, Writing Craft Tagged With: Amazon reviews, Goodreads, how to blog, Internet trolls, Screwpulp, social media etiquette, Social Media Marketing, Sock Puppets, Wil Wheaton's Law

March 23, 2014 By Anne R. Allen 237 Comments

Building Platform: What Most Writers are Getting Wrong

Building Platform: What Most Writers are Getting Wrong

by Anne R. Allen   Writers know we need a “platform” these days. That means we need to be on Twitter and FaceBook and Google+ and LinkedIn and Pinterest and Tumblr and have a blog with a ton of followers and get 100s of reviews on Amazon and Goodreads and drive ourselves batty keeping up […]

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Filed Under: Blogging for Authors, Self-Publishing, Social Media and Marketing For Writers, The Publishing Business, Writing Craft Tagged With: Catherine Ryan Hyde, Click farms, Elizabeth S. Craig, Facebook, Google rank, Kristin Nelson, Sarah Burnes, Scratch magazine, social media for authors, Social Media Marketing, The Passive Voice

July 21, 2013 By Anne R. Allen 59 Comments

Social Media Secrets Book Marketers Don’t Tell You—Part I: How to Avoid Twitter-Fritter and Facebook-Fail

by Anne R. Allen   First: many thanks to Indies Unlimited, which named this blog to its 10 Blogs and Websites Every Indie Should Know. If you’re an indie, or thinking of going indie (self-publishing or small-press), do follow them for great tips and news from a very savvy team of writers. Most writers these days […]

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Filed Under: Scams and Alerts for Writers, Social Media and Marketing For Writers Tagged With: A.J. Sykes, Facebook, How to be Googleable, Indies Unlimited 10 Best Blogs for Indie Authors, Kristen Lamb, Marketing, Porter Anderson, Social Media Marketing, Twitter

June 16, 2013 By Anne R. Allen 151 Comments

7 Ways Authors Waste Time “Building Platform” on Social Media

7 Ways Authors Waste Time “Building Platform” on Social Media

  by Anne R. Allen   Authors are getting hammered with more and more demands on our time. We get escalating pressure to blog more! tweet more!! send more newsletters!!! churn out 12 books a year!!!! And don’t query unless your Klout rating is as high as Justin Beiber’s !!!!! It’s making us all feel as […]

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Filed Under: Blogging for Authors, Self-Publishing, Social Media and Marketing For Writers, The Publishing Business, The Writing Life Tagged With: Blog hop, Blog tour, Blogging, Burnout, Hugh Howey, Jon Morrow, Nathan Bransford, Newsetters, Porter Anderson, slow blogging, Social Media Marketing, The Slow Blog Manifesto

December 16, 2012 By Anne R. Allen 37 Comments

Social Media Overload: How Do Authors Reach READERS? Advice from Bestselling Romance Author Roni Loren

Social Media Overload: How Do Authors Reach READERS? Advice from Bestselling Romance Author Roni Loren

  by Roni Loren   If there is one question that all writers would love to have a definitive answer to, it’d be: How do I reach my current readers and attract new readers? For many of us, the most practical place is online. We don’t have the funds to fly around the country for […]

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Filed Under: Blogging for Authors, Social Media and Marketing For Writers Tagged With: blogging for authors, Facebook, Fall into You, Janice Hardy, Roni Loren, Social Media, social media for authors, Social Media Marketing, Twitter

July 15, 2012 By Anne R. Allen 37 Comments

Social Media vs. a New York Times Book Review Cover: Which Sells More Books?

by Anne R. Allen   Yesterday Catherine Ryan Hyde and I spoke with a wonderful bunch of eager authors at the Digital Authors Seminar in San Luis Obispo. They were full of lots of great questions, some of which I’ll address here on the blog in coming weeks. We talked about the two events that […]

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Filed Under: E-Books and Technology for Writers, Social Media and Marketing For Writers, The Publishing Business Tagged With: Alan Rinzler, Catherine Ryan Hyde, Dr. Who, How to Be a Writer in the E-Age, Jennifer Weiner, KDP Select, New York Times Book Review, Publisher's Weekly, Shindig, Social Media Marketing

July 3, 2011 By Anne R. Allen 35 Comments

John Green: A Social Media Marketing Success Story

John Green: A Social Media Marketing Success Story

by Anne R. Allen   This blog got a mention from Nathan Bransford in his “This Week in Books” post on Friday. Of course I’m basking in his überblogger glow. Thanks Nathan! He also pointed out a blogpost I’d missed from Smashwords CEO Mark Coker, in which Mr. Coker bestows his blessing on agents-turned-epublishers. As I mentioned last week, some […]

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Filed Under: Social Media and Marketing For Writers Tagged With: John Green, Mark Coker, Nathan Bransford, NYT Book Reviews, Social Media Marketing, The Fault in Our Stars, VidCon, Wall Street Journal

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writers digest 101 best websites for writers award

Anne R. AllenAnne R. Allen writes funny mysteries and how-to-books for writers. She also writes poetry and short stories on occasion. She’s a contributor to Writer’s Digest and the Novel and Short Story Writer’s Market.

Her bestselling Camilla Randall Mystery Series features perennially down-on-her-luck former socialite Camilla Randall—who is a magnet for murder, mayhem and Mr. Wrong, but always solves the mystery in her quirky, but oh-so-polite way.

Ruth Harris NYT best selling authorRuth is a million-copy New York Times bestselling author, Romantic Times award winner, former Big 5 editor, publisher, and news junkie.

Her emotional, entertaining women’s fiction and critically praised novels have sold millions of copies in hard cover, paperback and ebook editions, been translated into 19 languages, sold in 30 countries, and were prominent selections of leading book clubs including the Literary Guild and the Book Of The Month Club.

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