Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
by Anne R. Allen A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]
by Anne R. Allen Let’s face it. Authors do a lot of obnoxious things online in the name of “marketing.” I think that’s because the average author isn’t educated in the field and we don’t realize that not all marketing is created equal. Good marketing is not about bullying your customers. It’s about enticing […]
This Week Twitter rolled out its new “mute” function for mobile phones. Muting will soon be available on all devices including your PC. That means you’ll be able to mute anybody who tweets too often or annoys you with spam. So it will be more important than ever to avoid annoying your Tweeps. Here’s some […]
by Anne R. Allen When I wrote a couple of weeks ago about the importance of commenting on blogs to raise your social media profile, I forgot to say one essential thing—probably because I figured it’s something your mom told you—but for those who’ve forgotten, here it is… If you don’t have anything nice to say, […]
by Anne R. Allen Writers know we need a “platform” these days. That means we need to be on Twitter and FaceBook and Google+ and LinkedIn and Pinterest and Tumblr and have a blog with a ton of followers and get 100s of reviews on Amazon and Goodreads and drive ourselves batty keeping up […]
by Anne R. Allen First: many thanks to Indies Unlimited, which named this blog to its 10 Blogs and Websites Every Indie Should Know. If you’re an indie, or thinking of going indie (self-publishing or small-press), do follow them for great tips and news from a very savvy team of writers. Most writers these days […]
by Anne R. Allen Authors are getting hammered with more and more demands on our time. We get escalating pressure to blog more! tweet more!! send more newsletters!!! churn out 12 books a year!!!! And don’t query unless your Klout rating is as high as Justin Beiber’s !!!!! It’s making us all feel as […]
by Roni Loren If there is one question that all writers would love to have a definitive answer to, it’d be: How do I reach my current readers and attract new readers? For many of us, the most practical place is online. We don’t have the funds to fly around the country for […]
by Anne R. Allen Yesterday Catherine Ryan Hyde and I spoke with a wonderful bunch of eager authors at the Digital Authors Seminar in San Luis Obispo. They were full of lots of great questions, some of which I’ll address here on the blog in coming weeks. We talked about the two events that […]
by Anne R. Allen This blog got a mention from Nathan Bransford in his “This Week in Books” post on Friday. Of course I’m basking in his überblogger glow. Thanks Nathan! He also pointed out a blogpost I’d missed from Smashwords CEO Mark Coker, in which Mr. Coker bestows his blessing on agents-turned-epublishers. As I mentioned last week, some […]
