A social media executor will keep you from becoming a social media ghost. by Anne R. Allen We’re living through a time when we’re forced to face something our culture prefers to ignore: our own mortality. We’re discovering, to paraphrase Emily Dickinson, that although we do not stop for death, it kindly stops for us. […]
Four Easy Ways to Not Look Like a Dork on Social Media
Social media marketing sells books…if you do it right! by Barb Drozdowich Did the title catch your attention? I’m older and the word “Dork” speaks to me. I didn’t grow up with social media in my life. The phone that I talked on was still attached to the wall. A smart phone and communicating electronically […]
11 Tips to help you build your online community
by Cat Michaels Writing is a solitary experience, but it needn’t be a lonely pursuit. In addition to discoverability, writers use social media to share ideas and find support. First, however, they must be R*A*R*E and learn the unwritten ‘rules’ of virtual interaction. Whether you’re an author, blogger, or budding entrepreneur, read on to […]
Writers: How Succeed at “Building Platform” Without Really Trying
by Anne R. Allen Welcome to all our new subscribers! We had one of those crazy lucky streaks this week when one of my older posts 10 Things that Red-Flag a Newbie Novelist, suddenly went viral. Somehow moving the blog from Blogger to WordPress made some of the old posts hit social media radar […]
How NOT to be a Spammer: A Guide for Authors
by Anne R. Allen Internet spam! Everybody hates it, right? Not only is it annoying, but vigilante groups can be cruel in enforcing anti-spam rules. But here’s the thing: not everybody defines “spam” the same way. I thought I knew what was acceptable on social media. I know that it is social and shouldn’t be be used for direct […]
How NOT to Sell Books: Top 10 Social Media Marketing No-Nos for Authors
by Anne R. Allen Let’s face it. Authors do a lot of obnoxious things online in the name of “marketing.” I think that’s because the average author isn’t educated in the field and we don’t realize that not all marketing is created equal. Good marketing is not about bullying your customers. It’s about enticing […]
Tweet THIS, Not That! 12 Things Not to do on Twitter
This Week Twitter rolled out its new “mute” function for mobile phones. Muting will soon be available on all devices including your PC. That means you’ll be able to mute anybody who tweets too often or annoys you with spam. So it will be more important than ever to avoid annoying your Tweeps. Here’s some […]
The 10 Commandments of Social Media Etiquette for Writers
by Anne R. Allen When I wrote a couple of weeks ago about the importance of commenting on blogs to raise your social media profile, I forgot to say one essential thing—probably because I figured it’s something your mom told you—but for those who’ve forgotten, here it is… If you don’t have anything nice to say, […]
Social Media Secrets for Authors, Part IV: How Not to Spam
by Anne R. Allen If you’ve ever wondered why unsolicited Internet advertising is named after a perfectly innocent meat product, blame Monty Python. In a famous 1970 sketch, the customers in a café are constantly drowned out by a chorus of Vikings singing “Spam, Spam, Spam, Spam… Lovely Spam! Wonderful Spam!” Conversation is impossible […]
Author Etiquette 101: Do’s and Don’ts for Writers Using Social Media
by Anne R. Allen “Authors behaving badly” tends to be a hot topic on booky forums and blogs these days. A lot of people blame the indie movement, but some of the worst social media behavior I’ve seen comes from Big 5 authors who are following the dictates of their marketing departments. Unfortunately, a […]