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June 23, 2024 By Anne R. Allen 15 Comments

8 Reasons Your Amazon Ads Aren’t Working

8 Reasons Your Amazon Ads Aren’t Working

  by Penny Sansevieri Amazon ads are a very popular go-to for the majority of authors and we know it’s a big revenue driver for Amazon. But do Amazon ads make money for authors? In some cases, yes, but sadly the majority of authors aren’t using the platform in a way that benefits them. And […]

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Filed Under: Self-Publishing, Social Media and Marketing For Writers, The Publishing Business Tagged With: Amazon Ads, Author Marketing Experts, Book Marketing, From Book to Bestseller, Penny Sansevieri

November 21, 2021 By Anne R. Allen 28 Comments

How Authors Can Create a Reader Connection

How Authors Can Create a Reader Connection

Make a solid reader connection and they’ll spread the word about your books *** I’d like to thank Penny Sansevieri for stepping in this week, while I have spent some exciting time in the hospital having fun medical adventures. It turns out what I have is “just” sciatica, a fiendishly painful thing that happens to […]

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Filed Under: Social Media and Marketing For Writers Tagged With: From Book to Bestseller, Penny Sansevieri

March 7, 2021 By Anne R. Allen 27 Comments

Beast Your Amazon Bio and Sell More Books

Beast Your Amazon Bio and Sell More Books

How’s Your Amazon Bio? Can it sell books by the truckload? Today’s guest post is an excerpt from How to Sell Books by the Truckload on Amazon: 2021 Amazon Ads Powerhouse Edition by Penny Sansevieri, Founder and CEO of Author Marketing Experts, a cutting edge book marketing firm. By Penny Sansevieri Since I first published […]

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Filed Under: Social Media and Marketing For Writers, The Publishing Business Tagged With: Amazon bio, Author bio, How to Sell Books by the Truckload, Penny Sansevieri

November 10, 2019 By Anne R. Allen 16 Comments

Finding and Using Competing Book Titles in Your Book Marketing

Finding and Using Competing Book Titles in Your Book Marketing

Competing book titles can help sell your book!  By Penny Sansevieri As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, and choosing your categories and keywords. They’re […]

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Filed Under: Self-Publishing, Social Media and Marketing For Writers, The Publishing Business Tagged With: Book Marketing, Penny Sansevieri

March 20, 2016 By Anne R. Allen 106 Comments

When You Step in Dogma, Scrape it off Your Shoe: Writers, Ignore Dogmatic Marketing Advice!

When You Step in Dogma, Scrape it off Your Shoe: Writers, Ignore Dogmatic Marketing Advice!

by Anne R. Allen   The most dangerous concept in the universe is probably, “there is only one right way.” People who insist there is only one right way to live, think, behave, or believe are responsible for most of the world’s conflict and suffering. Merriam-Webster defines dogma as “a belief or set of beliefs […]

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Filed Under: Social Media and Marketing For Writers, The Publishing Business, The Writing Life Tagged With: advice for writers, Chris Syme, Frances Caballo, How to Be a Writer in the E-Age, Julie Valerie, Penny Sansevieri, social media for authors

November 22, 2015 By Anne R. Allen 151 Comments

Disappearing Amazon Reviews: The Facts Behind Amazon’s Review Purges

Disappearing Amazon Reviews: The Facts Behind Amazon’s Review Purges

by Anne R. Allen So what’s this about missing reviews? Go to any author forum or social media group for writers and you’ll see the plaintive posts: “Help! My Amazon reviews are disappearing.” “Amazon rejected my review because they say I ‘know’ the author. I don’t. All I did was friend her on Facebook!” “Amazon […]

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Filed Under: The Publishing Business, Writers Dealing with Reviews and Rejection Tagged With: Amazon Review Guidelines, Amazon review removal, Amazon reviews. Book reviews, Big Al, Penny Sansevieri, Reviews & Rejection, The Best Revenge, William L. Hahn

November 1, 2015 By Anne R. Allen 78 Comments

5 Delusions That Block Writers from Professional Success

5 Delusions That Block Writers from Professional Success

by Anne R. Allen We writers tend to get a tad delusional about our own work. Most of us know the average writer doesn’t make great money, but we secretly believe our own efforts will bring us fabulous fame and fortune. When we start out, we can’t help visualizing our books leapfrogging over all the […]

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Filed Under: The Publishing Business, The Writing Life, Writing Craft Tagged With: advice for writers, AgentQuery, Catherine Ryan Hyde, David Whiting, Frances Caballo, newbie advice, Penny Sansevieri, query-go-round, QueryTracker, Social Media Marketing, The Gatsby Game

February 9, 2014 By Paul Alan Fahey 81 Comments

Why Novellas are Hot and How to Write One: a Step by Step Guide

Why Novellas are Hot and How to Write One: a Step by Step Guide

  We’re so jazzed! Our blog has been nominated by Indies Unlimited for “Best Resource for Indies”—one of just 7 blogs—along with the fantastic Kristen Lamb, Joel Friedlander “The Book Designer”, The Passive Voice, The Creative Penn, David Gaughran’s “Let’s Get Digital”, and The Indie View. It’s so amazing for a slow, once-a-week blog to be nominated […]

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Filed Under: Writing Craft Tagged With: Best Blogs for Indie Authors, how to write a novella, Indies Unlimited, JMS Books, loglines, Lovers and Liars, Paul Alan Fahey, Penny Sansevieri, short is the new long, three-act structure

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writers digest 101 best websites for writers award

Anne R. AllenAnne R. Allen writes funny mysteries and how-to-books for writers. She also writes poetry and short stories on occasion. She’s a contributor to Writer’s Digest and the Novel and Short Story Writer’s Market.

Her bestselling Camilla Randall Mystery Series features perennially down-on-her-luck former socialite Camilla Randall—who is a magnet for murder, mayhem and Mr. Wrong, but always solves the mystery in her quirky, but oh-so-polite way.

Ruth Harris NYT best selling authorRuth is a million-copy New York Times bestselling author, Romantic Times award winner, former Big 5 editor, publisher, and news junkie.

Her emotional, entertaining women’s fiction and critically praised novels have sold millions of copies in hard cover, paperback and ebook editions, been translated into 19 languages, sold in 30 countries, and were prominent selections of leading book clubs including the Literary Guild and the Book Of The Month Club.

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