Collective grief is loud and unrelenting. But there are ways to tune it out. by Anne R. Allen There are a lot of jokes out there right now like the cartoon in The New Yorker showing a young woman saying something like “I couldn’t decide whether to work on my novel or my screenplay, so […]
Authors: Are You Building Social Media Relationships with Your Readers?
Social media is about being sociable. by Frances Caballo. Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He […]
Want More Blog Traffic? 7 More Tips for Author-Bloggers
Blog traffic problems? by Anne R. Allen Attracting traffic to your author blog is probably the biggest challenge for new author-bloggers. (After actually getting around to starting the thing in the first place and writing some posts.) The problem is that most of the stuff you read about blogs isn’t terribly useful to authors. Blogging […]
When You Step in Dogma, Scrape it off Your Shoe: Writers, Ignore Dogmatic Marketing Advice!
by Anne R. Allen The most dangerous concept in the universe is probably, “there is only one right way.” People who insist there is only one right way to live, think, behave, or believe are responsible for most of the world’s conflict and suffering. Merriam-Webster defines dogma as “a belief or set of beliefs […]
5 Delusions That Block Writers from Professional Success
by Anne R. Allen We writers tend to get a tad delusional about our own work. Most of us know the average writer doesn’t make great money, but we secretly believe our own efforts will bring us fabulous fame and fortune. When we start out, we can’t help visualizing our books leapfrogging over all the […]
Why Social Media is Still Your Best Path to Book Visibility
by Anne R. Allen A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]
10 Tips for Choosing the Right Book Title
by Anne R. Allen I’m not going to pretend that picking a title for your book is easy. In fact, it gets tougher all the time. We have to consider a lot more than how grabby a title looks on a bookstore shelf these days. In choosing a title now, we have to think […]