Book marketing–we all have to do it. Don’t neglect your hometown! by Sue McGinty Whether you’re an indie or traditionally published writer, you can do a lot to promote and sell your book in and around your hometown. Here are some things that have worked for me. Get acquainted with the folks at your local […]
Razzle-Dazzle: The Art and Craft of the Elevator Pitch
Elevator pitch: Can you sell your book in one quick phrase? by Ruth Harris Give ’em the old razzle dazzle Razzle dazzle ’em Give ’em an act with lots of flash in it And the reaction will be passionate What works on Broadway in the hit musical, Chicago, also works for selling a book because you […]
How to Waste Money When Self-Publishing a Book
by Nate Hoffelder Self-publishing a book can get quite expensive. A good cover designer can cost hundreds or thousands of dollars, and the editorial costs can set you back even more. While there are many important expenses, there are also many ways to spend money and get nothing useful in return. For example, take the […]
We’re all Bozos on this Bus: 10 Lessons from 10 Years of Blogging
by Anne R. Allen Ooops. I seem to have missed my 10-year blogiversary! I posted my first attempt at blogging on Friday, March 13, 2009. Yes, Friday the 13th. Apparently I have a need to tempt fate. But I immediately lost the blog for about three months, and didn’t write my second post until June […]
What’s Your Author Persona? How to Be Yourself Online—Only Better
by Anne R. Allen I blog often about an author’s online presence and the importance of keeping your image squeaky clean, especially when you’re starting a writing career. That image is sometimes called your “author persona.” Artists have always had personas—an image they project when they are in public. It may involve a way of […]
How to Write a Memoir: 14 Tips for Writing Memoir That Sells
by Anne R. Allen In a much-shared article titled “Why Your Memoir Won’t Sell,” former Writer’s Digest editor Jane Friedman listed the things that will trigger an agent or publisher to reject a memoir by a non-celebrity. A lot of people working on memoirs have been pretty discouraged by it. But you don’t have to […]
Google Plus Shuffles off its Mortal Coil: Have You Un-Googled?
The dying Google Plus. Will its demise affect you? by Anne R. Allen If you’ve been following this blog for a while, you probably know I’ve had something of a love-hate relationship with Google Plus. It was clunky and annoying, but I recommended it as a way to get blogposts noticed by the Google search […]
Should Writers Despair If We Don’t Have Superfans?
The elusive Author Superfan, and the epidemic of braggy-beggy newsletters. by Anne R. Allen I keep reading about them. People swear they exist. But I’ve never met one. Or even seen its elusive footprint. No, I’m not talking about Bigfoot. I’m talking about the author Superfan. Lots of publishing experts I respect are saying we […]
Your Online Presence: 10 Mistakes for Authors to Avoid
by Anne R. Allen These days, an author’s online presence is of vital importance to a career, whether we’re published or planning to publish. Whether we’re indie, hybrid, or trad-pubbed, it’s not only essential to be easy to find online, but we need to keep a professional presence and guard our author brand and reputation. […]
Guest Blogging is the Best FREE Publicity for Writers: 12 Tips for Landing Effective Guest Blog Spots.
Guest Blogging: learn to target the right blogs and write a good query by Anne R. Allen Most author marketing gurus will tell you that guest blogging is one of the best ways to promote your book. Beth Hayden wrote on Jane Friedman’s blog about the many ways guest blogging builds platform and sells books. […]
New Writing Scams to Look Out for in 2019
Predators are on the lookout for scammable new or discouraged writers. by Anne R. Allen As long as there are writers, there will be writing scams. Hungry predators will always be lying in wait, ready to pounce on any tender young scribe who strays from the safety of the mainstream herd. And now there are […]
New Book Marketing: The Bad Girl’s List for Book Launch Success
New Book Marketing: how today’s author launches a book. By Melodie Campbell New Book!! Gak – I have a new book coming out January 29. The Goddaughter Does Vegas is number 6 in an award-winning series (Derringer and Arthur Ellis – yay!) Because of that, I do have some expectation of sales from previous readers of […]
What You’re Doing Wrong on Twitter and How to Make It Right
Twitter is important for authors, but not for direct sales. by Rachel Thompson (@BadRedheadMedia) Twitter is a terrible selling channel… …if your goal is to spam your book links and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy […]
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