Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
by Nate Hoffelder Self-publishing a book can get quite expensive. A good cover designer can cost hundreds or thousands of dollars, and the editorial costs can set you back even more. While there are many important expenses, there are also many ways to spend money and get nothing useful in return. For example, take the […]
by Anne R. Allen Ooops. I seem to have missed my 10-year blogiversary! I posted my first attempt at blogging on Friday, March 13, 2009. Yes, Friday the 13th. Apparently I have a need to tempt fate. But I immediately lost the blog for about three months, and didn’t write my second post until June […]
by Anne R. Allen I blog often about an author’s online presence and the importance of keeping your image squeaky clean, especially when you’re starting a writing career. That image is sometimes called your “author persona.” Artists have always had personas—an image they project when they are in public. It may involve a way of […]
by Anne R. Allen In a much-shared article titled “Why Your Memoir Won’t Sell,” former Writer’s Digest editor Jane Friedman listed the things that will trigger an agent or publisher to reject a memoir by a non-celebrity. A lot of people working on memoirs have been pretty discouraged by it. But you don’t have to […]
The dying Google Plus. Will its demise affect you? by Anne R. Allen If you’ve been following this blog for a while, you probably know I’ve had something of a love-hate relationship with Google Plus. It was clunky and annoying, but I recommended it as a way to get blogposts noticed by the Google search […]
The elusive Author Superfan, and the epidemic of braggy-beggy newsletters. by Anne R. Allen I keep reading about them. People swear they exist. But I’ve never met one. Or even seen its elusive footprint. No, I’m not talking about Bigfoot. I’m talking about the author Superfan. Lots of publishing experts I respect are saying we […]
by Anne R. Allen These days, an author’s online presence is of vital importance to a career, whether we’re published or planning to publish. Whether we’re indie, hybrid, or trad-pubbed, it’s not only essential to be easy to find online, but we need to keep a professional presence and guard our author brand and reputation. […]
Guest Blogging: learn to target the right blogs and write a good query by Anne R. Allen Most author marketing gurus will tell you that guest blogging is one of the best ways to promote your book. Beth Hayden wrote on Jane Friedman’s blog about the many ways guest blogging builds platform and sells books. […]
Predators are on the lookout for scammable new or discouraged writers. by Anne R. Allen As long as there are writers, there will be writing scams. Hungry predators will always be lying in wait, ready to pounce on any tender young scribe who strays from the safety of the mainstream herd. And now there are […]
New Book Marketing: how today’s author launches a book. By Melodie Campbell New Book!! Gak – I have a new book coming out January 29. The Goddaughter Does Vegas is number 6 in an award-winning series (Derringer and Arthur Ellis – yay!) Because of that, I do have some expectation of sales from previous readers of […]
Twitter is important for authors, but not for direct sales. by Rachel Thompson (@BadRedheadMedia) Twitter is a terrible selling channel… …if your goal is to spam your book links and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy […]
Self-publish fiction successfully by ignoring the trad-pub rules. by Anne R. Allen I wrote a post a few weeks ago that some people found discouraging. I pointed out that a number of changes, especially at Amazon, make it more of a challenge to self-publish fiction successfully than it was a decade ago. Back when the […]
by Anne R. Allen Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously […]
