Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
Fragmenting Social Media Creates a Problem for Book Marketing By Anne R. Allen I know how it is: your readers started fading from Facebook all through 2022, disgusted by invasive advertising and slimy tactics that spy on your every move. They are also fed up by those bizarre, arbitrary algorithms that send you to Facebook […]
by Sue Coletta When the buzz of TikTok started spreading, I wanted no part of it. With two Facebook accounts, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Goodreads, etc. the last thing I needed was another social media site. I could barely juggle the audience I’d amassed on social media over the last twelve years. Then I […]
by Anne R. Allen So you have an author blog on your website, but you haven’t posted there for over a year, when your last book came out. Or maybe you started a blog a while ago, but nobody visited, so it’s just floating out there in cyberspace, collecting spam. It can seem pointless to […]
by Anne R. Allen Mickey Spillane famously said “They read to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” I can see the creative writing students rolling their eyes. Mickey Spillane wasn’t exactly a great prose stylist. But […]
Why you should write that author bio now by Ruth Harris The book you poured your heart into languishes on your hard drive like the wallflower at the dance — slumped shoulders, wilted corsage and all. Your crit group tries to be encouraging, but the message is clear. Go to plumbing school/welding school where you will learn […]
by Anne R. Allen Bad marketing is worse than none. And I’ve seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books. Do I need to say this is a bad idea? Being annoying may […]
by Anne R. Allen One of the worst crimes publishing scammers perpetrate on new authors is bullying them into buying junk “book marketing packages.” Often these cost astronomical fees — $10,000 and more. The useless book marketing the scammers push involve Tweets (which haven’t sold books for over a decade), presence at book fairs (where […]
by Anne R. Allen Social Media Executor? That may not be a term you’re familiar with, but believe me, you need one. That hit home for me this week after the tragic death of my friend, the kind, talented, funny author Barbara Silkstone. I hadn’t heard from her for a month or two, so […]
by Anne R. Allen When a writer complains that everybody in traditional publishing is crooked, or that the whole industry is rigged against new writers, you can usually be sure the author’s manuscript needs work. But it could also be that he doesn’t know how to write a query. I know some excellent writers who […]
Make a solid reader connection and they’ll spread the word about your books *** I’d like to thank Penny Sansevieri for stepping in this week, while I have spent some exciting time in the hospital having fun medical adventures. It turns out what I have is “just” sciatica, a fiendishly painful thing that happens to […]
by Anne R. Allen “Chapter titles!?” sez you. What is this, the 18th century? What am I supposed to write? Something like this? Chapter the first, in which our hero is born, discovers that fire is hot, learns to pull up his own breeches, and slays a smallish dragon. Hey, those 18th century writers knew […]
by Ruth Harris Your blurb (aka Production Description on Amazon) has one — and only one — purpose: to make the reader an offer s/he can’t refuse. How do I know? Because over the years, I’ve written hundreds — more likely thousands — of blurbs. From the slush pile to the editor’s office. When I started […]
An ARC review team helps launch a book effectively by Dave Chesson As authors, we need reviews. There’s no way of getting around it. While it doesn’t appear that reviews directly affect things like the Amazon algorithm, reviews are still a crucial tool to sell books. For example, if you’re trying to choose between a […]
