by Anne R. Allen The blogosphere has been full of debate about “traditional” vs. “indie” publishing since the dawn of the E-Age.We’ve also seen lively discussions about the definition of the terms.”Indie” once meant small independent publishers, but since the introduction of the ebook (and Kindle Direct Publishing) it has evolved to mean self-publishing […]
Know Your Genre: Tips and Secrets from the Experts for Writing Bestselling Genre Fiction
by Ruth Harris Romance with a side of horror? Happens in real life—oy!—but not such a hot idea in fiction. Cozy mystery with a soupçon of blood and gore? Only if you want readers coming after you with shoulder-fired missiles. Sci-fi in a gauzy, vintage-y mood? Not unless you want to find an IED in […]
How to Make the Bestseller Lists: Why Categories and Keywords Matter
by Ruth Harris Fiction or non-fiction? Thriller or sci-fi/fantasy? Romance or mystery? Young adult or self-help? Readers know what they like and what they want. Categories help them find what they’re looking for whether it’s the latest in steamy romance, a classic, time-tested bestseller or a gardener’s guide to growing petunias in Petaluma. Basically, […]
Building Platform: What Most Writers are Getting Wrong
by Anne R. Allen Writers know we need a “platform” these days. That means we need to be on Twitter and FaceBook and Google+ and LinkedIn and Pinterest and Tumblr and have a blog with a ton of followers and get 100s of reviews on Amazon and Goodreads and drive ourselves batty keeping up […]
Guest Blogging for Authors: 10 Tips to Help You Land Those Valuable Guest Blog Gigs
by Anne R. Allen Guest blogging is a great way for writers to improve visibility. Most host bloggers will allow you to link to your website and to your book “buy” pages, so the post can both improve your name recognition and sell books. It’s free advertising and boosts your search engine rank. Some authors […]
Six Pieces of Bad Advice New Writers Need to Ignore
by Anne R. Allen A couple of weeks ago, when I wrote a post about writing as a hobby as opposed to a profession (hint: they’re both good choices), I got a couple of comments from new writers who were discouraged to read how much work and dedication it takes to become a professional writer. They […]
Go Global in 2014: How to Get Your Books into the Global Marketplace
A lot of bookish blogs have posted predictions for 2014. But I’m only making one prediction for the new year: writers will need to start thinking globally. Growth of ebook sales in the US and UK has slowed, but the markets abroad are growing fast. Eoin Purcell wrote in the Irish Times last week: “Ebooks outside of the US […]
Author Collectives: The “Third Path” to Publication. Is it Right for You?
Liza Perrat contacted me a few months ago, asking for permission to quote me in a book about her author collective, Triskele Books. I’ve been fascinated by the idea of authors forming their own publishing companies, so I asked if she’d like to guest post for us. I was eager to hear more about her […]
How to Sell Your EBook: Ads, Promo, Marketing—Paid and FREE
Writer’s Toolkit #4 by Ruth Harris The old ways of publicizing books aren’t working so well in the E-Age. In 2011, editor Alan Rinzler famously said, “That $50K space ad in the New York Times? Forget it. It’s only for the author’s mother. The twenty-city bookstore tour with first class airplanes, limousines, and hotel […]
Sex Sells, Right? Maybe Not. Why you Might Want to Rethink those Steamy Scenes in Your Novel
by Anne R. Allen When my publisher asked me to remove the explicit sex scenes from my upcoming novel, The Lady of the Lakewood Diner I thought he was nuts. Sex sells, doesn’t it? Maybe not so much anymore. That screeching sound you hear is the abrupt U-turn the publishing industry is taking away from erotic […]
The Laws of the (Amazon) Jungle—Eight Rules Authors Need to Know to Stay Safe
by Anne R. Allen Everybody tells authors we must use social media to have successful careers in the E-age, but nobody talks much about the dangers that lurk here. Here’s the thing: the Internet is still the wild frontier. And it’s so huge nobody’s quite sure how to police it. Big, loosely regulated social […]
The Ebook Market No Author Should Ignore: Think Globally!
One of the biggest changes the e-reader has brought to the publishing industry doesn’t get much cyberink in the online book community. It’s the huge international market that’s opening up now that we don’t have to pay to ship physical books around the world. If, like me, you’ve ever experienced that terrible moment on vacation […]
METADATA 101: A Non-Techie Does Her Best to Explain Metadata (and Why it Matters) In Plain English
by Ruth Harris First of all, what the &%^# is metadata? AccordIng to Wikipedia, it’s “data about data.” But we’re writers and we’re talking about books, so, huh? Let me try again: when it comes to a book, metadata can be defined both by what it is and what it isn’t. Metadata’s everything in […]
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