by Ruth Harris Your blurb (aka Production Description on Amazon) has one — and only one — purpose: to make the reader an offer s/he can’t refuse. How do I know? Because over the years, I’ve written hundreds — more likely thousands — of blurbs. From the slush pile to the editor’s office. When I started […]
BLOCK-BUSTING: 14 Never-Fail Tricks Every Writer Needs to Know
by Ruth Harris Stuck? Can’t get there from here? Something’s wrong but you don’t know what. You’re chasing your tail in an endless loop with no off-ramps in sight. You’re stalled out at a dead end in a dark, scary forest. Happens to every writer and no one knows why, but your book—and you—have come […]
8 Tips for Writing that Killer Blurb
by Ruth Harris You’ve written a book! Or: You’ve started the first draft. You’ve finished the first draft. You’re waiting for your editor’s comments. You’re thinking about writing a book. You’ve got a great idea for a book. You’re making notes for a book. You’re outlining a book. No matter what stage you’re in, […]
Are You Neglecting This Important Book Sales Tool? 5 Steps to a Great Product Description
Today we have some valuable advice from Mark Edwards, one of the superstar authors who made indie publishing the powerful movement it has become. He and Louise Voss made history when their self-pubbed books soared to the top of the UK bestseller lists and got them a big-money deal with HarperCollins. One of the secrets […]