Crisis management during an online attack needs a quick, savvy response. by Chris Syme I know what you’re thinking. You see the word crisis and say, that will never happen to me. Sorry to burst your bubble, but you are wrong. As with all public figures, a reputation-tanking, book-disappearing, fan-stalking, Twitter-storm crisis can happen to […]
How to Tame the Social Media Beast
Social Media can feel like a monster. Here’s how to slay it. by Chris Syme When it comes to book marketing, there is no bigger potential time waster than social media. There are approximately 210 social media sites listed on Wikipedia (global numbers). Of those 210, there are about ten that you can probably name […]
Stupid Writing Rules: 12 Bad Writing Tips New Writers Give Each Other
Stupid writing rules–Beware the Dunning-Kruger Effect. by Anne R. Allen Fake news isn’t our only problem in the era of social media. Fake writing rules are everywhere. Even I get taken in. I shared a meme on Facebook yesterday that gave a spelling rule that was 100% wrong. Thank goodness an English teacher friend […]
Selling Books on Social Media: 4 Steps to Less Wasted Time
Selling books on social media can be a time-suck by Chris Syme A mind-boggling 78 percent of Americans have a social media profile. And a little over half of them are on more than one channel. It is a given that authors can develop loyal audiences and sell more books with the help of social media. […]
When You Step in Dogma, Scrape it off Your Shoe: Writers, Ignore Dogmatic Marketing Advice!
by Anne R. Allen The most dangerous concept in the universe is probably, “there is only one right way.” People who insist there is only one right way to live, think, behave, or believe are responsible for most of the world’s conflict and suffering. Merriam-Webster defines dogma as “a belief or set of beliefs […]
Marketing Your Book on Social Media? How to Avoid Scams
by Chris Syme Self-publishing and social media have empowered writers in ways we never dreamed of a decade ago. They’ve also forced us to learn a lot of stuff we never used to have to bother our artistic little heads about. These days, whether you’re trad-pubbed or indie, the rise of social media has put […]