Good Web content attracts those search engine spiders. by Anne R. Allen These days, pretty much all writers need to learn to write Web content. Yes, even if you’re a Victorian romance author whose readers care more about reticules and spatterdashers than retweets and SEO. Even if you don’t have your own blog. Any website […]
Writing Contests are Important: How To Tell the Good Ones from the Scams
Winning writing contests can build your self-esteem and raise your profile. By C. Hope Clark, Founder of Funds for Writers. Writing contests sound simple enough. You enter and hope you win. Winners, however, take contests more earnestly, using them as a serious tool in their career. Contests represent opportunity, measure, and hope. FundsforWriters.com treats writing […]
Email Marketing: 5 Things Authors Should NEVER Do
Email marketing: the Holy Grail of book sales or Spamalot? by Anne R. Allen Email marketing is the only way to sell stuff online these days, we’re told. Get yourself an email address list and customers will beat a path to your buy page door, desperate to buy your deathless prose. Authors are abandoning blogging […]
Why Social Media is Still Your Best Path to Book Visibility
by Anne R. Allen A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]
How to Write Blog Content: 9 Tips to Entice Readers to Your Author Blog
Blog content is easy to write if you know a few tricks by Anne R. Allen You started a blog. Congratulations! But nobody’s reading it. Sigh. Don’t give in to despair. It takes a while to build a readership. Usually a long while. For the first six months I blogged, my followers consisted of my […]
Anthologies are Hot: How to Tell a Great Opportunity from a Pay-to-Play Scam
by Anne R. Allen The Oxford dictionary says the word “anthology” comes from a Greek phrase meaning a collection of flowers. I love that image. An anthology is a place to display literary or musical works that have been chosen to work together—like a floral bouquet. I’ve had the privilege of contributing to […]
Is Your Author Website Working Against you? Top 10 Things to Avoid on your Author Site or Blog
by Anne R. Allen I visit a lot of author websites and blogs. Most are delightfully creative. I love how so many of the sites—especially the blogs—express the author’s personality and genre in a unique and clever way. But then there are the others… I’m talking about the sites that seem to have forgotten […]