by Anne R. Allen. Recently I’ve been seeing a bunch of ads for writing contests in my Facebook feed. Plus I’ve been getting unsolicited mass emails advertising similar competitions. Some of them look pretty legit, but I couldn’t help asking myself why. If it’s such a great contest, why do they need to use spam […]
How NOT to Sell Books: Top 10 Social Media Marketing No-Nos for Authors
by Anne R. Allen Let’s face it. Authors do a lot of obnoxious things online in the name of “marketing.” I think that’s because the average author isn’t educated in the field and we don’t realize that not all marketing is created equal. Good marketing is not about bullying your customers. It’s about enticing […]