by Anne R. Allen Whether you’re a freelance journalist trying to place an article, a novelist looking for literary representation, or an indie author seeking reviews and/or guest post gigs, every writer needs to learn to write a smart, short, compelling query letter. (And no, it can’t be a Tweet or personal message on […]
5 Blogging Rules Authors Can Ignore…and 5 You Can’t
by Anne R. Allen Do all aspiring authors need to blog? The answer used to be: Only the ones who want to get published. Now, agents and publishers are letting up on the requirement. Recently, agent Rachelle Gardner changed her stance on blogs.“A few years ago, the standard wisdom was that authors, both fiction […]
Social Media Overload: How Do Authors Reach READERS? Advice from Bestselling Romance Author Roni Loren
by Roni Loren If there is one question that all writers would love to have a definitive answer to, it’d be: How do I reach my current readers and attract new readers? For many of us, the most practical place is online. We don’t have the funds to fly around the country for […]
Top 10 Self-Sabotaging Mistakes of Author-Bloggers
by Anne R. Allen Aspiring writers are told we should all be blogging. If you’re willing to make the commitment, I do think it’s the best way to start building platform and getting your name out there. If you have no Web presence, agents, reviewers and readers are a lot less likely to take […]
How to Query a Book Review Blogger—and Combat Paid-Review Mills
by Anne R. Allen The literary community was shaken this week by an article in the New York Times revealing how many “reader book reviews” are written for hire by book review mills. The most shocking revelation involved John Locke, one of the self-publishing movement’s greatest stars. Locke admitted to buying hundreds of reviews […]
The Slow Blog Manifesto…and 8 Reasons Why Slow Blogging Will Help Your Career, Your Love Life, and Protect You From Angry Elephants
by Anne R. Allen What is the Slow Blog Manifesto? It’s an essay written in 2006 by Canadian software designer Todd Sieling at the height of the everybody-must-get-a-blog frenzy. Slow Blogging is modeled on Alice Walker’s “slow food” movement (the opposite of McBurgerish “fast food.”) The point is quality over quantity. Todd wrote: “Slow Blogging is […]
How to Blog VI: 15 Tips for Guest Bloggers
by Anne R. Allen Guest posting on blogs is a great marketing tool. The frenzy for blog tours seems to have quieted down a bit recently, but whether you’re launching a new title, promoting an editorial service, or simply building platform, providing content for other people’s blogs is still an effective way to reach potential new readers […]
How to Blog Part V: 12 Dos and Don’ts for Author-Bloggers
by Anne R. Allen This is the 200th post on this blog. Since I started it on Friday the 13th in March of 2009, I’ve learned an awful lot. (The first thing I learned was that you have to actually post stuff. My second post wasn’t until late June.) Another thing I’ve learned is […]
Trolls, Sockpuppets, and Cyberbullies—How to Blog Part IV: Dealing with Difficult Blog Visitors
by Anne R. Allen Blogging is fun, and a wonderful way to network and build your author platform. But it’s not always rainbows and unicorns. Sometimes a visitor may disagree with you or be confrontational in some way. Nothing wrong with that. If it’s done in a friendly manner, disagreement can be an excellent […]
How to Blog Part III: What Should You Blog About?
by Anne R. Allen When I teach blogging, the most frequent question I get is “What do I blog about?” (For info on what not to blog about, see Part II of this series: How Not to Blog ) A writer starting a blog right now faces two problems: 1) There are already, like, a trillion writers out […]
HOW NOT TO BLOG: Beginning Blogging for Authors Part II
by Anne R. Allen This is a continuation of last week’s post “HOW TO BLOG.” It’s aimed at authors who are trying to build platform. If you’re only blogging for yourself and your cat, skip this—you and Pufferball can go watch that Hallie Berry DVD again. I’ll also repeat what I said last week: This […]
HOW TO BLOG: A Beginner’s Guide for Authors
by Anne R. Allen A year ago I ran a series on how to blog that went viral and got mentions on a lot of prestigious blogs. I went on to teach blogging and social media at the Central Coast Writers’Conference. The following is an overview of part one of my beginning blogger course. […]
The New Gatekeepers: How to Query a Book Review Blogger
by Anne R. Allen Publishing insider Alan Rinzler said in a blogpost last summer that traditional book marketing is no longer working. “That $50K space ad in the New York Times?” he said. “Forget it. It’s only for the author’s mother…not even an appearance on the Today Show can guarantee more than a brief spike in sales. The old ways […]
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