Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
A social media executor will keep you from becoming a social media ghost. by Anne R. Allen We’re living through a time when we’re forced to face something our culture prefers to ignore: our own mortality. We’re discovering, to paraphrase Emily Dickinson, that although we do not stop for death, it kindly stops for us. […]
Amazon’s review rules are enforced by robocops. by Anne R. Allen One of the things we can do when we’re hunkered down at home during the pandemic is read books. And after we finish something, it’s helpful to other readers and authors if we write a review. (Good karma, too. 🙂 ) But that review […]
by Anne R. Allen A lot of the problems new novelists and memoirists encounter stem from one thing. I see their plaintive posts and emails all the time. “I self-published my novel last year and promoted it free with a Bookbub ad, but after the freebie run, I’ve only sold a handful of books.” “I’ve […]
BookBub: You can use it even if you can’t afford their ads. by Anne R. Allen Isn’t BookBub Just a Bargain Ebook Newsletter? They started out with the daily bargain newsletter. And it’s still going strong. BookBub has become the most successful of all the bargain newsletters in the US and UK. As a reader, […]
by Anne R. Allen. I’ve seen a steep decline in the number of people commenting on blogs over the past few years. I’m not sure why that is. But commenting on blogs is still an easy, painless way to get your name into search engines and build an “author platform.” I realize I’m partly […]
Competing book titles can help sell your book!  By Penny Sansevieri As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, and choosing your categories and keywords. They’re […]
Your backlist: remodel without a visit to a plastic surgeon or Home Depot. by Ruth Harris No, I’m certainly not sending you to the plastic surgeon. Even though maybe, just possibly your bio/book page could use — shall we say? — a nip and tuck. (Nothing personal. Just sayin.) And I’m not recommending a visit […]
by Julie Valerie.  From Book Blog to Book Deal. First things first, because I’m sure this question is on a lot of writer’s minds: does a book blog still land a book deal? My answer? Of course they do. Great writing and great content will always find an audience, and where there’s an audience, especially […]
Crisis management during an online attack needs a quick, savvy response. by Chris Syme I know what you’re thinking. You see the word crisis and say, that will never happen to me. Sorry to burst your bubble, but you are wrong. As with all public figures, a reputation-tanking, book-disappearing, fan-stalking, Twitter-storm crisis can happen to […]
An agent pitch session can feel like pitching in the World Series. by Linda Maye Adams When I did my first agent pitch session with my then co-writer, I was so nervous I thought my clothes would break out in wrinkles! You can read a lot about how to do the elevator pitch but no […]
Maybe what readers want is peace and quiet and good books. by Anne R. Allen The latest trend in online marketing is building a “personal relationship” with customers and readers. Sending newsy emails about your fab summer vacation isn’t enough anymore. Now you have to ask them about their fab summer vacations. This is supposed […]
Book marketing–we all have to do it. Don’t neglect your hometown! by Sue McGinty Whether you’re an indie or traditionally published writer, you can do a lot to promote and sell your book in and around your hometown. Here are some things that have worked for me. Get acquainted with the folks at your local […]
Elevator pitch: Can you sell your book in one quick phrase? by Ruth Harris Give ’em the old razzle dazzle Razzle dazzle ’em Give ’em an act with lots of flash in it And the reaction will be passionate What works on Broadway in the hit musical, Chicago, also works for selling a book because you […]
