by Anne R. Allen A lot of authors get that deer-in-the-headlights look when I mention marketing books online. But it’s pretty much the only way to promote books during this “stay at home” pandemic. So we gotta do it. I understand your reluctance. Social media is full of trolls, scammers, and vast herds of bellicose […]
Is a “Personal Relationship” with Authors What Readers Want?
Maybe what readers want is peace and quiet and good books. by Anne R. Allen The latest trend in online marketing is building a “personal relationship” with customers and readers. Sending newsy emails about your fab summer vacation isn’t enough anymore. Now you have to ask them about their fab summer vacations. This is supposed […]