by Anne R. Allen Last week a few readers clued me in on the loss of Amazon’s “Look Inside” feature. That was the thing that allowed readers to browse the first few chapters of a book before plunking down their money. The feature allowed readers shopping for books on Amazon have the same opportunity […]
Chapter Titles Are a Great Marketing Tool in the Age of E-Books
by Anne R. Allen “Chapter titles!?” sez you. What is this, the 18th century? What am I supposed to write? Something like this? Chapter the first, in which our hero is born, discovers that fire is hot, learns to pull up his own breeches, and slays a smallish dragon. Hey, those 18th century writers knew […]
How to Lose a Book Sale. The One You Almost Made
by Ruth Harris Your title is just right for your genre. Your cover is on-target, too. Perfect image, just-so font, come-hither colors. This is a cover that will end up in the book cover wing of the Louvre. You know, that premium spot right next to the Mona Lisa. Your blurb is totally irresistible. I […]
The One Thing That Will Kill Book Sales Dead—And 10 Ways to Avoid it.
Don’t kill book sales dead with a less than enticing “look inside” sample. by Anne R. Allen I never have as much time to read as I think I will, and my trusty old Kindle is pretty loaded up. So I’m a picky book-buyer. Unfortunately, there are a lot of readers like me out here, […]