by Anne R. Allen Mashable reported this week that the buzzword of the moment is “snackable content”—described as “bite-sized chunks of info that can be quickly ‘consumed’ by its audience.” That’s why short fiction is hot. Ditto creative nonfiction essays. But the word hasn’t reached all writers. Recently I saw a newbie writer ask for […]
How to Sell Your EBook: Ads, Promo, Marketing—Paid and FREE
Writer’s Toolkit #4 by Ruth Harris The old ways of publicizing books aren’t working so well in the E-Age. In 2011, editor Alan Rinzler famously said, “That $50K space ad in the New York Times? Forget it. It’s only for the author’s mother. The twenty-city bookstore tour with first class airplanes, limousines, and hotel […]
The Ebook Market No Author Should Ignore: Think Globally!
One of the biggest changes the e-reader has brought to the publishing industry doesn’t get much cyberink in the online book community. It’s the huge international market that’s opening up now that we don’t have to pay to ship physical books around the world. If, like me, you’ve ever experienced that terrible moment on vacation […]