Anne R. Allen's Blog... with Ruth Harris
Writing about writing. Mostly.
The elusive Author Superfan, and the epidemic of braggy-beggy newsletters. by Anne R. Allen I keep reading about them. People swear they exist. But I’ve never met one. Or even seen its elusive footprint. No, I’m not talking about Bigfoot. I’m talking about the author Superfan. Lots of publishing experts I respect are saying we […]
by Anne R. Allen “The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal. Marketing experts tell authors their #1 goal should be to collect as many email […]
by Anne R. Allen A lot of marketing gurus are advising authors to cut back on blogging and social media and go back to the email marketing of the last decade. “The author with the biggest mailing list wins,” has become a mantra with self-publishing gurus. Go to most blogs and websites these days […]
