Elevator pitch: Can you sell your book in one quick phrase? by Ruth Harris Give ’em the old razzle dazzle Razzle dazzle ’em Give ’em an act with lots of flash in it And the reaction will be passionate What works on Broadway in the hit musical, Chicago, also works for selling a book because you … Continue reading Razzle-Dazzle: The Art and Craft of the Elevator Pitch