by Anne R. Allen
In a much-shared article titled “Why Your Memoir Won’t Sell,” former Writer’s Digest editor Jane Friedman listed the things that will trigger an agent or publisher to reject a memoir by a non-celebrity.
A lot of people working on memoirs have been pretty discouraged by it.
But you don’t have to be. Jane was simply saying that you need to learn what makes a compelling memoir and what doesn’t.
It is true that memoirs are problematic. They’re devilishly difficult for a new writer to do well, but they’re what newbies usually write.
The urge to put our own life story on paper is the most common reason people start writing. Adult education programs and senior centers everywhere offer courses in “writing your own life.” And there’s the old adage that says everybody has a book in them—their own life story.
That means there are a whole lot of memoirs out there, and most of them are written by newbies. Agents and editors cringe when a memoirist approaches them, because they’ve seen so many amateurish ones.
But here’s the thing: there’s a BIG market for entertaining, well-written memoir.
In this age of massively popular true crime shows and “reality” TV, there’s a huge audience for shared real-life experience. Readers are hungry for true stories: look how angrily they reacted to writers like James Frey, Margaret B. Jones, Clifford Irving, etc. who passed off fiction as memoir.
Compelling memoirs like Eat, Pray, Love, The Color of Water, The Glass Castle, and of course the entire oeuvre of David Sedaris (a hero of mine) top the bestseller lists.
So keep working on that masterpiece-in-progress. Hone your craft. Learn patience. Write short creative nonfiction essays and get a bunch of published work out there. And keep writing. The results will be worth it.
It will help if you follow some basic dos and don’ts.
1) DO Read Other Memoirs
Before you put pen to paper, it’s a good idea to read the currently popular memoirs. You want to know what readers are buying.
You can also see what works and what doesn’t. Where are you flipping pages and reading “just one more chapter”? Work on getting that kind of tension into your story. On the other hand if you find the story getting bogged down somewhere, you know where not to go. Does something sound self-serving? Leave it out of your own work.
All authors need to know their genre and audience to write something that sells. Memoir is no exception.
2) DON’T Write an Autobiography
I know this sounds like I’m just playing with words. But technically, an autobiography is a list of events: “I was born in (year) in (place) and I did (this) and (that.)
But a memoir is a story of one aspect of your life that has a beginning, a climax and a resolution.
The truth about autobiographies is that unless you’re already a rock star, nobody cares.
Except your family. And they do matter. So don’t let anybody discourage you from self-publishing a chronicle of your life as a gift to your family and descendants. Just be aware that an autobiographical list of events is not the same thing as a publishable, compelling memoir.
3) DO Tell a Page-Turning Story
A book-length memoir is read and marketed as a novel. It needs a novel’s narrative drive. That means tension and conflict—and ONE main story arc to drive the action.
So generally you don’t want to write a series of loosely related vignettes and stories. A memoir has to be one story.
Most memoirs fail from lack of focus.
Choose a basic storyline, like: “Orphan kids save the family farm during the Depression,” or “A cross-dressing teen survives high school in the 1960s.”
But note: vignettes and nostalgia pieces do have a market—in magazines, journals and blogs. (See # 13)
4) DON’T Confuse Memoir with Psychotherapy
Writing about a traumatic personal event can be amazingly cathartic for the writer, but there’s a reason shrinks charge big bucks to listen to people’s problems. Readers want a rip-roaring story, not unrelenting misery.
Writing does makes great therapy, though. Go ahead and write it all down in a journal. Then you can save that raw material to mine later for fiction, poetry, personal essays, and maybe even a well-crafted memoir.
5) DO Focus on Significant and Unique Personal Experience, Especially When Tied to Well-Known Person or Event
If you gave birth in the mud at Woodstock, dated Kurt Cobain, or were a first responder on 9/11, make that the focus of your book. That’s not “selling out” or falling for “celebrity culture.” It’s common sense. People want to read about stuff they’ve heard of more than they want to read about your dear Aunt Edna, lovely as she was.
Iconic events are shared experiences. Your readers have their own emotions tied to that event, so they’re eager to know how it felt to be close to it.
6) DON’T Include Every Detail
Including every little incident and every character because “it’s what really happened” doesn’t make good storytelling.
Just because something is true doesn’t mean it’s interesting.
Your happy memories of that idyllic Sunday school picnic in vanished small-town America will leave your reader comatose unless the church caught fire, you lost your virginity, and/or somebody stole the parson’s pants.
7) DO Remember that a Memoir, like a Novel, is Read for Entertainment.
A memoir may be nonfiction, but it requires a creative writer’s skill set. Always keep your reader in mind. Never fabricate, but only tell what’s unique, exciting and relevant to your premise.
I had a friend who lived a fabulously exciting life, rubbing shoulders with some of the biggest stars in Hollywood. But in his memoir, he kept insisting on giving equal time to his very ordinary relatives and schoolmates.
It’s all very well to be “fair” to all the people and events in your life, but that’s not what’s important when you’re writing for publication.
The only person you must treat with fairness is your reader.
If your reader isn’t going to be thrilled reading two chapters about your Uncle Wilbur’s gout, then don’t put them in the book.
8) DON’T Neglect Social Media
There are online groups for everything these days. When I was working on my novel that features the ghost of Richard III, So Much for Buckingham, I discovered more than 50 Facebook groups for people who think Richard III has been falsely maligned.
For any kind of disease or trauma, there is probably an online support group…or twelve. Look for them and make contact. (But don’t stick around if things seem “off.” Groups can often be taken over by one or more bullies. You won’t find help—or readers—there. Move on.)
One of the most important things you’ll need to do before you publish is connect with online communities who are interested in your niche. Visiting and commenting on the blogs, vlogs and podcasts of other people interested in your field can really help you tap into a community of possible readers.
9) DO look at Small and Regional Publishers.
A national publisher may not be interested in stories of the vanished ranch life of old California, or growing up in a lighthouse on the coast of Maine, but a local publisher who has outlets at tourist sites and historical landmarks may be actively looking for them. Another plus: you don’t need an agent to approach most regional publishers.
Not a lot of agents are interested in memoir, but many small publishers are. Here are seven publishers who don’t require agents and are looking for memoir.
10) DON’T Expect a Big Audience for Medical Journaling
If you or a loved one has a serious disease, chronicling your experiences can be invaluable to those suffering similar trials.
To the general public—not so much.
You may find it’s best to reach out to people who share your medical experience through online forums and blogs as well as print journals. Remember that publishing is a business, and no matter how sad your story, if it’s not an enjoyable read, it won’t find an audience.
But you may find exactly the audience you’re looking for with a blog, so read on…
11) DO Consider Writing Your Experiences as Blog.
I urge all nonfiction authors, especially memoirists, to start a blog as soon as possible.
As I said, a memoir needs to be written like a novel. But real life doesn’t have a story arc, compelling dialogue, and good pacing. That means you have to superimpose those things on a story that already exists, instead of creating your story around a structure the way you do with a novel.
But those things aren’t a problem on a blog. Most of what people read online is nonfiction, and readers love stories with heart.
Blogs are made for short personal essays. With illustrations. That means blogging might be the most effective way to write your memoir. Later, you can make the blogposts into a book of collected essays with a ready-made audience.
Even if you’ve finished your memoir, or are in the final stages of polishing, you can use segments of your book in blogposts and add lots of photos (expensive to put into books, but magnets for blog readers.)
12) DON’T Jump into the Self-Publishing Process before your Book—and YOU are Ready.
First hone your skills as a creative writer. Unless you’re only writing for your grandchildren and heirs (nothing wrong with that—but be clear in your intentions) you need to become an accomplished writer before you can expect non-family members to read you work. Even the most skilled editor can’t turn a series of reminiscences into a cohesive narrative.
NOTE: There are ghostwriters who specialize in memoirs, so if you want to get your story into book form and aren’t interested in becoming a professional writer, you can hire one. Many editing services offer ghostwriting—a more expensive process than editing—but worth the cost if you don’t enjoy the writing process. I’d recommend using a memoir specialist like YourMemoir.co.uk where Marnie Summerfield Smith provides an excellent service I can highly recommend.
13) DO Think Outside the Book
Beginning writers often make the mistake of jumping into a book-length opus. But it’s smarter and easier to start with short pieces of creative nonfiction—what one writer friend calls “memoiric essays.”
Keep in mind that even though book-length memoir is a hard sell, there is a big market for creative nonfiction essays.
You can market short personal essays to magazines, anthologies, journals, websites, blogs and contests. You’ll be building platform and can even make some money.
Nostalgia and senior-oriented magazines and blogs are great venues for tales of life in the old days. Niche journals and websites focusing on hobbies, pets, disabilities, veterans, etc. are always looking for submissions.
These will also give you some great publishing credits, and you won’t have to slog for years before reaching an audience.
If you’ve been working on that memoir a while, you probably have a whole lot of material already written. With a few tweaks, your excerpts can become publishable personal essays.
And the good news is, those short pieces can pay very well. Look at the fantastic success of anthologies like the Chicken Soup series. And if you get into an anthology along with some well-known authors, you’ll establish a readership that would take years to garner with a solo book release. Check out our post on anthologies.
14) DON’T Get Discouraged.
If you’re working on a memoir, polish your creative writing skills, work at building a platform, and keep your reader in mind. That way you’ll avoid the cringe-making amateurishness that agents, editors and readers fear.
And you don’t need an agent. Plenty of writers have had success with self-published memoirs.
Eldonna Edwards wrote and self-published a memoir of her experiences as a kidney donor in Lost in Transplantation. She did some great marketing and it sold well. That led to a major book contract with Kensington Publishing. Eldonna’s second novel with Kensington, Clover Blue launches in May in hardcover.
For more about the strain and rewards of writing a memoir, see Michael Harris’s post The Story that Took 50 Years to Write.
by Anne R. Allen (@annerallen) April 7, 2019
What about you, scriveners? Are you working on a memoir? Do you write creative nonfiction essays? Have you ever thought about blogging your memoir? What’s your favorite memoir?
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Anne—Lots of solid advice here. Will also refer to Michael’s post for us about writing his NYT bestselling military memoir THE ATOMIC TIMES. He talks about how to deal with intense emotional experiences, how to use humor, and the importance of deciding just how much you want to reveal. https://selfpublishingsites.com/2012/09/an-awesome-awardplus-story-that-took-50/
Ruth–Thanks for the reminder! I’ve added a link to Michael’s interview in Tip #14!
No surprise — more good advice. It brings to mind our old critique partner, Dr. Marty Rochlin & his brilliant memoir. Thanks for sparking the memory.
CS–Marty Rochlin’s memoir was entertaining and well written, but still he had trouble selling it, I think that was because it wasn’t shaped like a novel. A good editor could have done that. I wish he’d been able to find a publisher who wanted to work with him.
I was late to the Sunday PM party as usual, but this is terrific advice Anne. No interest from me, I must say, except of course to remember that quip from P.D. James that I’ve shot out here before: “All fiction is largely autobiographical…”. I can’t tell you what a chill that sends through me when I’m reviewing my epic fantasy tales!
But in my view, much of the advice you give here survives intact to any genre fiction tale- DON’T tell them everything, or keep it even-handed among characters out of a sense of “fairness”. DO get your homework done on outside aspects, social media, and keep your eye on entertaining the reader with something that compels the page-turn.
I’m also minded of John Eldredge’s quick read “Epic” in which he suggests that we are always telling each other the story, with our lives, which you touched on. Whether we write it or not, we all do indeed have a story to tell. Woodworking does that. Safely driving a school bus does that. Singing on a street corner does that, I can tell you, and the guys who came to arrest me would agree.
Will–You’re not late. You’re early. 🙂 Our notices used to go out at 1 PM Pacific Time and now they go out at 1 PM Eastern Time.
You’re right that humans are always telling stories. It’s only the medium that changes. And all writers should be keeping their reader in mind, no matter what their genre .
This is so timely for me. After writing several historical fictions and short story collections, I feel ready to write my memoir of backpacking Europe in the 1980s with a Eurorail pass and $100 in my pocket. Thank you for some excellent tips! I think I’m on the right track!
Tam–How fun to write a memoir of those travelling days. I did much the same in the 1970s. Lots of fun stories. Maybe I’ll even tackle a memoir some day. Best of luck!
Quick question–if I put some of my “memoiric essays” on a personal blog does that hurt the chances of them getting published since they are already out there in the world? Thanks for any insight into this.
Julie–Each publication has different rules about what “previously published” means. But they tend to be more lax for nonfiction. Most places will take a piece that’s been published on a blog, but some won’t. They’ll usually tell you in the guidelines.
If you put blogposts in a book of collected essays, just change things up a bit and there’s usually no problem. But you don’t want to publish a book of blogposts taken directly from the web without alteration, because Amazon may take you down for selling something that is “freely available on the web.” .
Thank you for the reply. Very helpful.
Memoir writing can be very specialized and needs a certain level of expertise to do properly.
Thanks for sharing these useful tips Anne.
Michael–It does indeed. The memoirs that really take off, like “Eat, Pray, Love” are usually written by professional writers with lots of experience. It’s hard for a newbie to write a good one.
I can’t simply go without leaving a comment. This post is a great read.
I hope you can take the time to read my post as well The Excellent Benefits of Reading Memoirs
Thanks for this article! I’m working on a memoir of sorts written in verse, similar to Eric Gansworth’s recently published, Apple Skin to the Core. And you have some helpful tips!
Bridgitte–That’s quite an undertaking! But Gansworth’s book may have paved the way, and yours will be part of a trend. Best of luck with it!